Optrafair 2017 branding

I worked with the exhibitions arm of the Mark Allen Group to create this new branding theme for next year's Optrafair show, the UK's leading exhibition for eyecare specialists. The client wanted to move away from the monochrome themes of previous years and create something more updated and vibrant, which would translate across a wide range of topics from fashion to technology and business. Below are examples of the chosen route applied to various materials, which will be rolled out across all marketing and display materials for the 2017 show.

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